You've chosen an excellent product and designed an appealing store. All that remains is to figure out how to drive traffic to your website and generate sales.
This article will help you figure out what it really takes to learn how to increase website traffic on your store, from social media to nontraditional marketing hacks.
What Do You Understand By Website Traffic?
Website traffic indicates how many people visit your website. Analytics tools will frequently tell you the total number of pageviews as well as the total number of unique page hits. Page hits are the total number of times someone has visited your site, whereas unique page hits tell you how many people are visiting your site — some more than once, some only once. The concept is that the more visitors you have to your website, the more chances you have of converting them.
However, increased traffic frequently results in lower conversion rates. This might be because the traffic isn't as targeted — while more people are visiting your site, they may not all be highly qualified leads ready to buy your products.
Top Website Traffic Increasing Trends
Make your website search engine friendly.
When you first start out, focus on finding keywords that represent your niche to use as the foundation for your blog content and store pages. You should usually concentrate on one or two main keywords per webpage.
First, concentrate on keywords with a monthly search volume of less than 10,000. After a few months of creating blog content and optimising product pages, you can begin targeting higher volume keywords.
Experiment with the freshness of your content.
People use content freshness as an SEO hack to drive a lot of traffic to their website. To keep your content relevant, you'll need to remove outdated content from your website and add new sections. It's essentially a quick refresh of old webpage content.
Register your website with search engines.
You can also ask search engines to crawl and index your site, increasing your chances of appearing on results pages for relevant queries.
Increase your number of backlinks.
Backlinks are another important aspect of SEO. When an external site links to your site, Google learns that your site is trustworthy and relevant to the anchor text (the clickable words).
Concentrate on long-tail keywords
While many shorter keywords may appear in your keyword research, long tail keyword opportunities must be prioritised. These are frequently more specific keywords. As a result, they have less competition and lower search volume. This makes it easier to rank for relevant long tail keywords as well as guess the searcher's intent.
Update your website with new products or content on a daily basis.
Because freshness of content is one of Google's ranking factors, it's also a good idea to update your website content on a regular basis — daily if possible.
But this isn't just a good SEO move. It also gives users a reason to return to your site. They are more likely to visit your site if they are aware that there is something new to discover.
Include social sharing buttons
Add social share buttons to shareable pages on your website, such as blog posts, product pages and images, and other content. These social share buttons make it simple for users to share your content (complete with links! ), providing you with social proof and traffic.
Wrapping Up: How to Increase Website Traffic
When you use the tactics listed above to increase website traffic, your brand will gain more leads, customers, and revenue.
It is important to note, however, that these are only ingredients. They do not form a coherent strategy. It is up to you to combine them in a way that appeals to your target audience. So, create customer personas, map their search behaviour, solve their problems, and be everywhere at the same time. Does your business want a website that generates traffic? Contact Your Flow Australia today for more information.